It came in an expected third after “Iron Man 2″ and “Robin Hood”.

Tweens and their mothers were not as smitten by Letters to Juliet as Summit Entertainment had initially hoped. The PG-rated Tuscan romance earned an estimated $13.8 million, less than originally guesstimated based on Friday’s numbers. And exit polling shows it was not teens at all that were driving the opening to this film but women over the age of 25 who made up 63% of the audience. The opening is far beneath what Amanda Seyfried scored with Dear John, which opened back in February to $30 million and went on to gross $80 million. Juliet lacked the star power of Channing Tatum, a factor that surely limited its appeal with the younger set. However, with an A- from exit pollster Cinemascore, strong word of mouth could help the film’s staying power in the weeks to come.

Source: Entertainment Weekly